In this mode of marketing the pharma SMEs shall employ their own marketing personnel to promote their products. Sales personnel visit the doctors and provide product information. Sales will be based on Doctor’s prescription. Product is distributed from the manufacturer to the stockiest and finally to the medical shops. This is a costly method of marketing of marketing especially for small & also for medium firms. Firms without quality ratification avoid such methods too.
a) Dawa Bazar
The Major benefit of the cluster is availability of local presence of 350 wholesale dealers of Pharmaceutical medicines and major C & F agencies of the country . Dawa Bazar, where nearly 350 wholesale dealers, C & F Agents, stockiest are operating and supplying the medicines. But during the survey and interaction with the association, it was found out that not more than 10 % to 15 % sales generated are for local market. Mostly products are supplied to other states. This is mainly because of lack of quality which may lead to true ability of product and the local manufactures do not target & local doctors for selling their products.
There is very limited export to African countries, through merchant exporters. Apart from quality; exports require documentation for as per country needs and also costs for registration and even storing foreign countries. Also required is cost for support for visit changes of quality regulation authorities from importing countries.